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Verbatim Launches Two New USB Drive Generations

15/05/2008

Eschborn, May 2008. The new Verbatim Store ´n´ Go and Executive USB drives combine innovative design with portable storage solutions.  Instead of a tiresome cap, the new  Retractable System offers convenience and protection.  Storage capacities ranging from 1GB up to 16GB together with high read and write speeds make it possible to easily carry important personal data, for example music, pictures and presentations with you all the time. The new models are available now in retail stores. Price is between seven and 90 Euros (RRP).

The newly developed Store ´n´ Go generation comes in the colour blue. It combines functionality with a smart design. The Retractable System is the perfect alternative to the tiresome cap of the past. “The  Retractable System protects the USB interface and is more convenient for our customers”, explains Hans Christoph Kaiser, Business Development Manager Flash and USB Memory Verbatim EUMEA. Software for secure data encryption and a blue LED-light are part of the package which is all rounded off with a free European Hotline Support telephone number. The support of Microsoft ReadyBoost enables Windows Vista users to work faster. The USB drive is available with capacities from 1GB to 16GB. Weighing just 10 grams, it can read data at a speed of 11 Mbyte/s and write data at 8 Mbyte/s.

The Store ‘n’ Go Executive USB drive is the star of the Verbatim USB  Range. For business users and professionals who need access to large volumes of data, its 4GB to 16GB storage capacity offers the perfect solution. The Store 'n’ Go Executive delivers first-class read and write speeds of up to 200x (30 Mbyte/s) and 80x (12 Mbyte/s). The stylish, silver-coloured design with its protective rubber coating looks perfect with any model of laptop or PC. Confidential data is secured to the satisfaction of all professional users thanks to 128-bit AES encryption. With the special design of this Store 'n' Go product range, the USB connection is protected by simply sliding the jack in, making the protective cap obsolete here too.

The demand for portable storage devices is booming. The USB drives exceeded the magical 1GB capacity mark in 2006. Just one year later the 1GB and 2GB Drives reached a market share of 71%. The demand for high capacities is continuously growing. “Our new Verbatim Store ‘n’ Go and Executive USB drives, with their different look, are at the cutting edge of the current trend. Personal and business users can carry their music, pictures or presentations with them at all times, wherever they are”, explains Kaiser.

Verbatim has clearly increased its market shares in the USB drive segment since 2007. In 2008 we will definitely continue our course and further strengthen our solid position in the Flash market”, says Kaiser. The new Verbatim Store ´n´ Go USB Drives are available now in retail stores. Price is between seven and 90 Euros (RRP). 

Movie can be found under:
http://212.79.62.150/Verbatim/Verbatim_USB_Executive_Movie.mov

Pictures can be found under:
http://212.79.62.150/Verbatim/Verbatim_USB_Standard_16GB_Open_White_Reflection.jpg
http://212.79.62.150/Verbatim/Verbatim_USB_Standard_8GB_Open_White_Reflection.jpg
http://212.79.62.150/Verbatim/Verbatim_USB_Executive_16GB_Open_Black_Reflection.jpg
http://212.79.62.150/Verbatim/Verbatim_USB_Executive_8GB_Open_White_Reflection.jpg

About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray and HD DVD.  Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests.  The company is the European market leader for Optical Media.  For more information, please visit www.verbatim-europe.com.

Press Contact:
 
Maria Csilics
Verbatim GmbH
Frankfurter Straße 63-69
65760 Eschborn
Tel: +49 (0)6196-9001-30
mcsilics@verbatim-europe.com

 

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1MB = 1,000,000 bytes 1GB = 1,000,000,000 bytes. Some of the capacity is used for formatting and other functions, and thus is not available for data storage.