Verbatim has recently appointed Ziad Arab as the new Sales Manager Executive for the Middle East Region. After graduating from the acclaimed Xerox Business School, Ziad Arab enjoyed a successful career at Xerox Company and Sunbelt System Software before that, where he gained in-depth international exposure in the IT environment.

Mahmoud El Mokh, Export Manager Middle East & Africa has successfully established long standing relations with key partners over the years and will continuously be providing his strong support and valuable experience to this fast growing Region. “We are a leader in storage media in Europe with the highest market shares and target to reach similar objectives in the Middle East thanks to our investment in the Region“ says Olivier Lemaire, General Manager France, Middle East & Africa

Verbatim’s principal goal is to achieve success in the Middle East through long-term partnerships with key distributors and retailers. Verbatim targets to widen its distribution network in the fast-growing Middle East markets and further develop existing longstanding relationships with their distributors.

Dedicated Marketing and Promotional activities are also taking on a higher importance in the Middle East Region. Estelle Narcy, newly appointed Marketing Executive, will provide full support in increasing Verbatim brand awareness, liaising with PR as well as developing co-branding partnerships. In this view, Verbatim will be present from the 18th to the 22ndNovember 2006 at Gitex, the Middle East’s Premier Information Technology and Communications Exhibition, presenting its exciting new product range.

On the logistics side, Verbatim have selected a first class global transportation and logistics company, APL, to take care of their full business in the Middle East. Through APL, Verbatim have their local warehouse facility based in Jebel Ali Free Zone, improving direct service levels and flexibility to their customers.

Verbatim technology leadership in the Optical Recording Media business together with its innovative assortment of USB Storage devices, Memory Cards, Photographic/ Inkjet Paper and computer related Accessories are distinct advantages to increase business in the Middle East. Verbatim strength leads in its unique technologies in optical disc and the quality of its products. Its reputation for quality and reliability has been acknowledged on a world wide basis with numerous international awards. As part of the Mitsubishi Chemical Corporation Group, Verbatim benefits from outstanding research and development enabling countless innovations shaping today’s storage media market.

About Verbatim
Since 1969, development in data storage technology has been led by Verbatim – ranging from floppy discs and magneto-optical storage media to the latest CD and DVD formats, Blu-Ray and HD DVD, USB keys, flash memory cards a large range of accessories. As part of the Mitsubishi Chemical Corporation Group, Verbatim benefits from outstanding research and development enabling countless innovations shaping today’s storage media market. Verbatim’s demanding quality control during manufacturing processes guarantees first-class products. The company has been awarded numerous international comparative product reviews and is the market leader for optical media in Europe. For more information please visit: www.verbatim-europe.com

Editorial Contacts:
Estelle Narcy, Marketing Executive Verbatim France, Middle East & Africa
Direct Line : +33 (0) 1 47 16 94 22
Mobile Phone : Mobile: +33 (0)6 11 69 91 97  
Email : enarcy@verbatim-europe.com
Web site : www.verbatim-europe.com