Verbatim is already a very well known brand for excellent quality providing high data reliability on the Romanian market for optical, HDD and USB/Flash storage media.  Verbatim products are available in following retail stores: Media Galaxy, Diverta, Altex, Auchan, Carrefour, Selgros, Metro.

Because of its strong brand recognition on the local market, Verbatim has decided to increase its market presence inside our country in 2009. Prime Expert was chosen as the right PR partner agency, due to solid knowledge regarding market trends, methods and channels of communication for the best right marketing messages.

“Verbatim is the clear technology leader and trend setter for optical storage media. In the coming years, we see a great growth potential for the whole range of storage media such as HDD and USB/Flash products. This is a great challenge for us for further expanding our market position in Europe. We plan implementing the communication strategy successfully with Prime Expert as a partner,” says Maria Csilics EUMEA PR Manager of Verbatim.

 “This partnership is a very important step for our company, after this agreement Verbatim becoming one of our main partners. We are very much looking forward to  strengthening Verbatim’s image in Romania. Our team has shown on numerous occasions that it has the necessary experience in evaluating and implementing the most effective means of communication, beyond the technical training and organizational skills.”, declared Mădălin Lăcraru, General Manager - Prime Expert

The collaboration between the two companies began with the signing of the agreement in January 2009.

About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray.  Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests.  The company is the European market leader for Optical Media.  For more information, please visit www.verbatim-europe.com.

About Prime Expert
Prime Expert is offering its clients Public Relations and marketing services insuring the necessary support in achieving their targets, the awareness for their brands and for adding value to their promoted products or services. Through its adaptive products portfolio, designed to suite the client’s specific needs, and through the consultancy services offered, Prime Expert acts for the benefit of the local market activities, with experience and a very good recognition in media.

For more details please contact
Mădălin Lăcraru
General manager– Prime Expert
Tel: +40 31.805.41.33
Mobile: +40 722.67.63.05