Well known as the leading developer of organic dyes for CD-R and DVD-R media, MKM has developed a new recording dye specifically designed for HD DVD-R. Highly sensitive to blue laser light, the new dye minimises the thermal interference between data marks, a key performance parameter since the data density of HD DVD is over 3.5 times higher than that of standard DVD.  The features of the new dye allow Verbatim HD DVD-R media to achieve optimum data writing and superior playback compatibility.

“The manufacturing process for HD DVD-R is similar to standard DVD-R,” said Torsten Leye, Product Manager DVD, Verbatim.  “MKM’s extensive expertise in the development of DVD materials and mass production technology translates directly to producing high-quality HD DVD media.  We will leverage this experience  to continue our leadership position as the preferred media brand for HD DVD-R in both the professional and consumer markets.”

The HD DVD-R manufacturing process was developed at MKM’s Singapore factory, also the location of the world’s premier dual layer DVD production facility.   “Utilising our proven production technologies, Verbatim expects to be first to launch dual layer HD DVD-R, a 30GB single sided disc, later this year”, said Leye.

Verbatim/MKM has already supplied burner/recorder manufacturers and their software suppliers with engineering samples of its new high-capacity media for securing read/write compatibility.

By providing them with benchmark media for performance and compatibility testing, Verbatim/MKM validates its media across the broad range of burners, recorders and players that will be released.  For end users, the additional testing means they will have the best compatibility between their hardware and Verbatim-branded media.

With the availability of MKM/Verbatim premium-quality HD DVD-R media, users will be able to record and enjoy the amazingly sharp images that high-definition video provides. In order to store reasonable amounts of HD data, users rely on high-capacity media like HD DVDs. The high-capacity discs will also find extensive application in computer data storage.

About Verbatim
Since 1969, development in data storage technology has been led by Verbatim – ranging from floppy discs and magneto-optical storage media to the latest CD and DVD formats, USB keys and flash memory cards. As part of the Mitsubishi Chemical Corporation Group Verbatim benefits from outstanding research and development enabling countless innovations shaping today’s storage media market. Verbatim’s demanding quality control during manufacturing processes guarantees first-class products. The company has been awarded numerous international comparative product reviews and is the market leader for optical media in Europe. For more information please visit: www.verbatim-europe.com

Editorial Contacts:
Verbatim GmbH, Frankfurter Straße 63-69, 65760 Eschborn
Maria Csilics, Tel.:+49(0)6196-9001-30; e-Mail: mcsilics@verbatim-europe.com
www.verbatim-europe.com