IFA 2011: Verbatim presents new SSD and LED lighting products


SSD – the alternative to internal 2.5” Hard Disk Drives
For the first time, Verbatim will showcase its new generation of solid-state drives (SSDs).  The internal alternative for all users who want to gain all the benefits provided by SSD technology. SSDs are an ideal hard drive alternative storage solution for notebook and desktop PCs. They provide extraordinary data transfer rates up to 250MB/sec READ and 180MB/sec WRITE  speed, faster system boot up, improved system responsiveness and battery life and increased shock resistance over HDD equipped systems. The kits include a detailed installation guide in 12 languages, a special enclosure for the HDD which enables it to be used as an external drive once removed from the laptop, and cloning software which safely allows the copying of all data and the operating system to the SSD from the original HDD.  The SATA SSD will be available in 64GB, 128GB, 256GB capacities and will be available from October 2011.

LED lighting – retail and professional ranges
Verbatim is introducing two categories of LED lighting products from September 2011 – one for professional installers and the other for retail.  The retail collection will come in blister packaging which is more popular among retailers, providing immediate visibility of the product and better in-store security.  The range includes all the popular bulbs including MR16, PAR16, Classic A and Candlelight, and will give consumers the chance to benefit from significant energy and cost savings by moving from standard incandescent or halogen lighting to LED.  In addition, the new professional range includes products with high specifications including built-in temperature control systems, very good dimming compatibility and a highly-efficient heat sink design.  The range includes PAR16, PAR30, PAR38, AR111, MR16, R63, Classic A and Classic B.  Packed in convenient boxes (single and multipacks) to minimise logistics/storage costs, they enable easy access of the products, making them ideal for large, high-quality installations such as hotel or restaurant chains, office blocks or cruise ships.

Store ‘n’ Go Traveller - New SuperSpeed USB3.0 HDDs
With their new range of SuperSpeed USB 3.0 Hard Disk Drives, Verbatim offers storage solutions for everybody combining exclusive design, excellent performance, robust portability and security.  The new Store ‘n’ Go Traveller is a 750GB 2.5” portable hard drive that is available in black and silver and has a tough rubber surrounding edge to give extra protection to the drive. 

Another new 2.5” HDD, the Store ‘n’ Go Executive, offers storage capacities of 500GB and 750GB and 256bit AES Hardware Encryption for high level data security. With a sleek, sophisticated design, the Executive is available in three high-class finishes: Graphite Grey, Silver and Glossy Black and has a sensor touch button which enables users to activate preset functions. 

Verbatim will also be showing for the first time its newly designed 3,5’’ desktop drive; the Store’n’Save HDD, which offers storage capacity up to 3TB.

 100GB Blu-ray
Visitors to the Verbatim stand will get a chance to see Verbatim’s new triple layer BD-R XL 100GB Blu-ray 4x discs. Standard blu-ray discs come with storage capacities of 25GB for a single-layer disc and 50GB for a dual-layer disc, but a BD-R XL disc includes a third storage layer to give it a storage capacity of 100GB.  Verbatim’s triple layer technology has been certified by the BDA (Blu-ray Disc Association) and is planning to go into mass production from Q1, 2012.



Pictures can be found at:


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About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray.  Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards, SSD and External Hard Drives in 4,57cm (1,8“) Pocket, 6,35cm (2,5“) Portable and 8,89cm (3,5“) Desktop-Format as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests.  The company is the worldwide market leader for Optical Media.  For more information, please visit www.verbatim-europe.com.

Since 2010 Verbatim has also started to participate on the global lighting energy-efficiant LED/OLED lighting market, based on core technologies provided by Mitsubishi Chemical Corporation.

Press Contact:
Maria Csilics
Verbatim GmbH
Düsseldorfer Str. 13
65760 Eschborn
Tel: +49 (0)6196-9001-30

Posted by Beth Morse at 12:27 PM email story