Go green and light up sales
Effective lighting has always been a key component of store design. Abercrombie & Fitch might have made its A+F and Hollister stores stand out by turning down the lights to create a nightclub vibe, but the arrival of LED (light-emitting diode) technology now gives retailers a wealth of opportunities to both boost their sales and cut their electricity bills.
Thanks to the unprecedented level of flexibility and control offered by LED lighting, retailers can use it to show off their products – whether furniture, designer clothing or fruit and vegetables – more attractively, tailor store ambience to the season and ensure customers look their best.
Here are five tips for lighting up retail sales while boosting those green credentials:
1. Increase stopping power and footfall
The flexibility of the technology means that colours and hues of this accent lighting can be tailored to the changing fashions of seasons. To avoid turning your all-important shop window into an expensive mirror, make sure to apply higher lighting levels to the display and to minimise the use of dark rear walls.
2. Make customers look their best
Tailor that light for the potential purchase: use soft, warm, even red tones in the lingerie department but imitate bright daylight for shoppers looking to buy outdoor clothes or sportswear. Efficiency is another obvious advantage. With less heat from spotlights in the fitting room, the additional comfort is like to improve the mood of a customer and they are more likely to spend time in the store as a result.
3. Add sparkle to displays
Verbatim’s latest VxRBG phosphor technology, which has been designed with retail applications in mind, demonstrates that CRI can sometimes be an imprecise measurement of colour accuracy. By applying a unique combination of red, green and blue phosphors to a violet, rather than a blue, LED chip, the colour perception of objects under VxRGB illumination appear more vibrant compared to conventional LED or halogen lamps which may have a higher CRI value. It makes whites whiter, it brings out natural skin tones and improves contrast. In particular, reds, pinks and violets appear more vivid and navy blues are especially vibrant and easy to discern from black.
5. Refrigerator lighting
While it is true that LED lighting requires some additional up-front investment compared with older technologies, the hefty savings on energy consumption in a retail context means that this cost is soon recouped – even before factoring in any extra sales when enabling customers to shop more comfortably. LED lighting cuts down the electricity devoured by halogen lamps by at least a factor of five and because it needs far less frequent replacement will also save on future maintenance costs. Add what will become a far more pleasant working environment for retail staff to those green credentials, plus the potential for boosting sales, and the case for LED lighting is crystal clear.
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In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter.
Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK. For further information, visit http://www.verbatim.com