Cleansui at Aquatech, Amsterdam, 1-4 November 2011, Hall 3, Stand 212
Cleansui products feature a unique and advanced filtration system which uses a combination of ceramics, activated carbon and hollow fibre membrane filters to clean and improve the taste of water. The special feature of Cleansui is its hollow fibre membrane filter, made from ultra-fine polyethylene, which removes particles as minute as 0.1 micrometer from water, including bacteria, fungi and other micro-organisms, while retaining the beneficial nutrients and minerals contained within the water.
• Cleansui has been one of the the most popular brand of water filter in Japan for the past 26 years
Most water filters currently available in Europe only employ a carbon filter. Although improving the taste of the water, carbon-only filters cannot entirely remove microorganisms or other impurities within the water. Cleansui products feature a unique and advanced filtration system which uses a combination of ceramics, activated carbon and hollow fibre membrane filters. The special ceramics remove soluble lead. The activated carbon filter reduces unpleasant odours, chlorine and mould, and also successfully removes CAT (pesticides, herbicides) and Volatile Organic Compounds (VOCs). But the core competence of Cleansui is the hollow fibre membrane, made from ultra-fine polyethylene. The sidewalls can remove particles as minute as 0.1 micrometer from water, including bacteria, algae, fungi, micro-organisms, cysts, cryptosporidium, and metal particles such as rust, lead etc. Whilst removing potentially harmful substances (depending on the filter chosen), the Cleansui filters still allow the end product (filtered drinking water) to retain its beneficial nutrients and minerals.
Verbatim EUMEA as distributor for the European region from January 2012
Verbatim Europe will act as the master distributor of the Cleansui range for the Europe, Middle East and Africa (EUMEA) region.
“The Mitsubishi Rayon and Verbatim organisations are both part of the Mitsubishi Chemical Holdings Corporation, so it was logical to use the extensive and successful Verbatim operation to market and sell Cleansui in Europe, Russia, CIS, the Middle East and Africa,” said Futomitsu Horiuchi, Director Mitsubishi Rayon Cleansui Co., Ltd. “Cleansui has been a leading company of water filter brand in Japan for over 26 years, and with Verbatim’s support we are planning to significantly expand its presence globally. Cleansui brings tasty water in Europe, Russia, CIS, the Middle East and Africa.”
“We are honoured and delighted to have the opportunity to introduce this very special technology to our region,” said Gary Milner, Verbatim EUMEA President. “Our task now will be to develop a network of expert resellers to help us promote Cleansui across Europe, Russia, CIS, the Middle East and Africa, and this year’s Aquatech show in Amsterdam will be the launch pad for this activity.”
The Cleansui range of water filtration products will be presented for the first time at Aquatech in Amsterdam from 1st to the 4th of November 2011, in Hall 3, stand 212.
Visit www.cleansui.com/en for more informatin on Cleansui.
Since 2010 Verbatim has been developing and selling energy-efficiant LED/OLED lighting products for consumer and business applications, based on core technologies provided by Mitsubishi Chemical Corporation. For more information, please visit www.verbatimlighting.eu