KAITEKI

Our Philosophy


As part of the Mitsubishi Chemical Holdings Group, Verbatim follows the company’s long term strategy and vision, summarized in the ‘Kaiteki’ Philosophy.

‘Kaiteki’, which traditionally means ‘comfort’ or ‘ease’ in Japanese, represents the global quality of life that will be made possible through sustainable technologies and breakthrough scientific advances in human healthcare.

Sustainability and respect for the environment are key elements of the KAITEKI concept: Verbatim’s LED-based solutions help to achieve both.

When considering the sustainability of LEDs, in addition to their low energy use, they also offer benefits in terms of waste reduction, recyclability, the use of materials and resources and the effect on building and design practices. LEDs are mercury-free and very long lasting, which means less frequent replacement and reduced waste.